Look for gems of insight in StrataGEMS
Welcome to StrataGEMS, an electronic newsletter of Burgess Strategic Marketing Services. In each issue, we aim to provide gems of insight for our clients and other people interested in business strategy, planning, marketing and leadership. This first issue focuses on putting customers foremost.
We hope that the ideas shared in StrataGEMS will make you and your organization more effective when you apply them to your own situation.
Your feedback will keep this publication relevant. So, please let us know what you think of StrataGEMS and which topics you’d like to see addressed in future issues.
Contents
Are you treating customers
with 'unnecessary roughness'?
Roughing up a customer can cause you to lose the customer and the revenue stream that customer represents. How can you avoid that?
Is it someone important, or just a customer?
In all sorts of companies and nonprofit organizations, employees are tempted to view their bosses as more important than customers.
To distribute news releases,
BSMS joins Business Wire
Through Business Wire, we can distribute your news releases to print, broadcast and Web-based media.
Feedback Forum: What do you think?
What topics would you like to see covered in future issues?
Closing Comments
Burgess Strategic Marketing Services celebrates its 20th anniversary.
